By Brigitte Jordan
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Extra resources for Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities
In this case, the density is so small it is barely visible because the actual number of connections between people is small relative to the large size of the group and potential number of connections. 34 / julia gluesing Some of the first thoughts that team members mentioned when the ethnographers interviewed them about the innovation project concerned the emerging partnership with Europe to globalize the product. Team members talked about “roadblocks from overseas . . a little bit of friction with North America and Europe being connected.
Their interest was ensuring the study would contribute to the broader societal and public good as well as advance graduate and undergraduate education and training. The Story Unfolds: Capturing Digital Data and Building Diffusion Indicators The automotive company had a complex global server farm and intranet to facilitate employee communication and storage of digital material for its operations. Email was the primary means of communication in the Global ATI Team and was the primary resource to build the Dashboard indicators.
The academic research- the power of conventional ethnographic methods / 33 ers, using automated network analysis tools, helped the global automotive project team dynamically map their team’s network of interactions by tapping into the corporate email network. 1 (Gluesing et al. in press). 1) showed that the amount of direct connection among people in the team increased at periods of high activity, usually corresponding to a change the team was undergoing. The network mapping was very useful in that it could visualize the alteration in the network of relationships as it evolved.
Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities by Brigitte Jordan