Download e-book for iPad: American independent cinema by Geoff King; Dawson Books

By Geoff King; Dawson Books

ISBN-10: 1850439370

ISBN-13: 9781850439370

ISBN-10: 1850439389

ISBN-13: 9781850439387

ISBN-10: 6000008201

ISBN-13: 9786000008208

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Breakdance parties and performances by rappers featured in the film were staged at a number of popular music clubs. More than 1,500 posters were displayed, especially in innercity neighbourhoods, while sound trucks toured distributing fliers, badges and other materials on the opening night. Advertisements and ticket giveaways were also used on appropriate radio stations in New York and some other markets. ’44 A balancing act is often involved in the handling of films with specific constituencies, as opposed to the more general art-film audience.

Miramax and New Line retained some commitment to the more traditional notion of independent production and distribution, the latter in the form of the relatively modest operations of Fine Line. Miramax has faced regular criticism from smaller independents for ‘selling out’ and abandoning its origins or for distorting the marketplace. A substantial chunk of the commercial success of Miramax in the past decade has come through its genre-film label, Dimension Films, created in 1992 and headed by Bob Weinstein, the lowerprofile of the Weinstein brothers.

The complete set of studio-owned ‘independent’ arms was completed in 2003 with the long-anticipated creation by Warner Bros. Entertainment of Warner Independent Pictures, with plans to produce or acquire between five and ten films a year, and the launch of Dreamworks SKG’s speciality unit, Go Fish. Ownership by major studios gave former independents such as 41 42 AMERICAN INDEPENDENT CINEMA Miramax and New Line access to greatly increased financial and institutional resources. It was the resulting influx of capital that enabled New Line to increase its level of production and to play effectively in the world of Hollywood-scale blockbusters.

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American independent cinema by Geoff King; Dawson Books


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